We at Search Optimize Pro have provided this data to assist our current and future clients in better understanding the services we offer as well as common industry terms that they may encounter throughout their online ventures. It is our goal to provide the best possible service to our clients therefore, if you find a term you feel should be here please feel free to contact us using our online form.

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Q: What does "White Hat" mean?

A: "White Hat" basically means ethical.

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Q: What does SEO stand for?

A: It stands for "Search Engine Optimization".

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Q: What is (PPC) Pay-Per-Click?

A: Pay-Per-Click is a form of advertising primarily used on search engines and their affiliate networks. It has recently become one of the most effective forms of advertising do to its many special features which are not generally available in other mediums of advertising. Some of these features include but are not limited to: GeoTargeting, Keyword relevancy, Competition filters, bid-style campaigns, content relevant advertising and more!

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Q: What is GeoTargeting?

A: Geo Targeting is advertising that is delivered selectively based on Geographic location. Geographic location is determined by Internet Protocol tables which coordinate IP addresses by region.

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Q: What is Keyword relevancy?

A: Keyword relevance is how relevant a search is to a corresponding advertisement.

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Q: What are Competition Filters?

A: Competition filters were mainly an innovation by Google which serve the purpose of limiting your ads display when a competing site would also display. This helps to improve your ads Click-thru rating.

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Q: What are Bid-Style Campaigns?

A: Bid-Style campaigns delivery advertising primarily based on the highest bidder for a specific keyword.

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Q: What is Content relevant Advertising?

A: Content relevant advertising is advertising that is displayed according to what a user is currently searching or based on the type of web site they are visiting.

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Q: What is DNS Configuration

A: DNS configuration is the managing of domain name settings and configuring its Domain Server to the appropriate web hosting server. This occurs frequently when a domain name is purchased through a third party vender and is an essential step in coordinating the domain name with the web hosting account.

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Q: Why does Search Optimize Pro's web site use demographic targeting.

A: Instead of finding clients from regions where it would be unrealistic to do business with or having clients whom we do not speak their language we prefer to work for clients whom we can easily communicate with. This also helps to eliminate unqualified search traffic which would do nothing more than waste time and resources. By following these practices of efficient internal marketing we can help to lower costs for ourselves while passing on the savings to our clients.

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Q: What is 3-Way Linking?

A: 3 way linking is where website A links to Website B and website C links to website A. Below is a diagram of how this works.