As we all know the cost of google adwords has been going up, I’ve been seeing prices for click of over $5.00 per click! Yeah, I said per click! Inflation has gone wild with google and results are not delivering anywhere near what they used to. Short of minimum $0.50 bids you will hardly see [...]
A while back Yahoo! released Search Volume Controls which allow you to edit the level of traffic you want directed towards your keywords. These options are configurable inside of your Yahoo! Sponsored Search account.
Should I turn up my search volume?
This depends on your goals:
The advantage of having high volume keywords is that they are highly [...]
Could it be that the world’s leading search provider (Google) is losing some of its dominance to its competition? To some of us SEM (Search Engine Marketers) it appears that way. With the semi-new introduction to Microsoft Adcenter and the potential buyout of Yahoo by Microsoft, it appears that Google is starting to lose out [...]
